An editorial portfolio for an award-winning wildfowl carver, with detailed galleries, carving videos, an awards history, and direct Etsy purchase paths.
Ed Legg is a world-class wildfowl carver with 30+ Best in Show awards, museum installations, and press features — but no dedicated website. His only online presence was an Etsy shop. He needed a portfolio that conveyed the artistry behind each piece, with high-quality video and imagery for every carving, and a way for collectors to purchase without disrupting his established Etsy reputation.
I created a warm, editorial portfolio around the carvings themselves: a filterable gallery, 11 detailed carving stories, multiple viewing angles, image zoom, and video walkarounds. Awards and career history add context, while each available piece can lead to Ed’s established five-star Etsy storefront instead of asking collectors to trust an unfamiliar checkout.
A 35+ year carving career needed more than a gallery grid. The system had to show detail, motion, awards, and buying context while preserving the collector trust already established on Etsy.
Collectors can move from the full gallery into detailed individual carving stories.
Film, awards, and editorial pacing communicate the discipline behind each piece.
The site creates a premium home for the work while keeping established Etsy trust intact.
Collectors can move from the full gallery into detailed individual carving stories.
Film, awards, and editorial pacing communicate the discipline behind each piece.
The site creates a premium home for the work while keeping established Etsy trust intact.
A restrained palette, generous image scale, multiple angles, and video walkarounds create a digital exhibition that can still lead directly to an established purchase path.
Large imagery, restrained typography, and warm materials keep the interface secondary to the object.
Multiple angles, zoom, dimensions, and video walkarounds reveal the finish and three-dimensional craft.
Each available piece can lead to the artist’s established five-star Etsy storefront instead of rebuilding trust from zero.
Google · August 2026 “Choosing Louis as my website designer was a great move. He’s excellent.”
Tell me what customers need to understand, trust, or do. I will shape that into a focused website—and stay available after it launches.
