A storefront that turns customer history into part of the experience.
The design brings the craft, existing sales reputation, and customer community together—then gives the owner a hands-off way to keep the story growing.
1,200+customer relationships brought into the brand story12featured five-star reviews from established sales channels1 clickfrom the approval email to automated photo processing
Behind the camera wall
A custom workflow that stays simple for the owner.
Submit → review → approve → publish
01
Customer shares a camera
A simple submission flow invites customers to add their own product photography.
02
The owner gets an email
The message includes the image and a direct approval action—no dashboard required.
03
One click approves it
The serverless workflow validates the decision and starts image processing.
04
The camera wall updates
The image is resized, optimized, and published without manually editing the site.
The opportunity
Show the craftsmanship without separating it from the people who use it.
Whisky Leather sells handcrafted camera straps and NFC keychains on Etsy and eBay. The owner needed a brand website that showcased the craftsmanship, but also wanted a way for happy customers to share photos of their cameras with his straps — without him having to manually manage uploads or resize images.
The system
Editorial photography in front. Serverless automation behind it.
I built a photography-inspired website with a fully automated customer photo gallery. When a customer submits a photo, the owner gets an email and can approve it with one click. The photo is automatically resized, optimized, and added to the site — no uploading, no editing, no touching the website at all. The whole process takes seconds. A Cloudflare Workers serverless backend handles all the image processing behind the scenes.
Key Features
Custom camera viewfinder animation on page load — the site opens like a real Kodak lens
Automated customer photo gallery — approve with one click, live in seconds
Cloudflare Workers serverless backend for image processing and approval flow
SendGrid email notifications for new photo submissions
Photos automatically resized and optimized for fast loading
Photography-inspired design with vintage Polaroid-style product cards
Film advance page transition animation
Product pages with zoom-in image viewer
NFC keychain customization preview tool
12 featured 5-star customer reviews from Etsy and eBay
SEO setup for Google search visibility
All purchases connect to existing Etsy and eBay shops
Inside the experience
Delivered experience and systems
Brings 1,200+ customer relationships and 100% positive feedback into the website experience
Customer photos can be approved and published without manual resizing or site editing
Connects the brand site to established Etsy and eBay purchase paths
Turns a product catalog into a distinctive, photography-led brand experience
From the client
Feedback tied to this project.
★★★★★Google · August 2026
“Not knowing anything about web design, I had to put my complete trust in Louis’s hands—and I am absolutely blown away! The website itself is incredible and has far surpassed my expectations.”
Read Edward Lucas’s full review
Not knowing anything about web design, I had to put my complete trust in Louis’s hands—and I am absolutely blown away!
The website itself is incredible and has far surpassed my expectations. But what impressed me most wasn’t just how great the site looks—it was the incredible attention to detail that Louis put into creating it.
He went above and beyond by researching my business after we spoke and incorporating details I didn’t even know were available, including information about my sales history, previous customer feedback, and other details that truly helped showcase my small business.
I never asked him to do any of that. He simply took the time and effort to learn about my business and find ways to make the website better. That kind of personal attention is something I don't believe you can get from one of the big corporate website companies.
I couldn’t be happier with the result or with the experience of working with Louis.
