A 30+ page platform that never asks the customer to understand the sitemap.
The architecture is deep because the business is deep. The visible experience stays focused on the homeowner’s situation, urgency, and next useful action.
Cigna RoofingOne connected customer system
Services · locations · proof · guidance · booking
9
service journeys
Repair, replacement, storm, fire, emergency, commercial, and exterior systems
9
service areas
Local paths connecting Long Island communities with the relevant work
8
project stories
Before-and-after proof organized around completed roofing work
3
inquiry forms
Free inspections, emergency help, and general project questions
Homeowner paths
The entry point changes with the problem.
01Plan a replacement
Compare systems, warranties, and inspection options.
02Respond to damage
Move quickly from storm, fire, or emergency context to help.
03Navigate insurance
Understand documentation, specialists, and next steps.
04Evaluate the contractor
Review completed work, credentials, testimonials, and coverage.
The business problem
Represent 24 years of capability without producing a wall of services.
Cigna Roofing needed to modernize their online presence after 24 years in business. They wanted a site that explained their full range of roofing services, represented their real Long Island coverage with useful local context, and made it easy for homeowners to book free inspections, request emergency services, and understand insurance-related options.
The system
Give every high-intent question a focused path and credible proof.
I built a 30+ page Astro site with video hero backgrounds, GSAP scroll animations, and dedicated pages for each of their 9 services and 9 service areas. The site includes an insurance claim specialist section, emergency roofing services page, warranty information, a blog for SEO authority, and 3 integrated forms with honeypot spam protection. Every service area page features neighborhood-specific content and local project tips.
Key Features
9 dedicated service pages (roof replacement, repair, storm damage, fire damage, emergency, flat, commercial, gutters & siding, skylights)
9 service-area pages with town context, neighborhoods, and relevant guidance
Video hero backgrounds with GSAP scroll animations
Free inspection and emergency service booking forms
Insurance claim guidance section
8 portfolio projects with before/after photo pairs
Warranty information page
Blog with 8 detailed articles using Astro content collections
12 customer testimonials with names, locations, and ratings
Emergency roofing services page with ContactPoint schema
JSON-LD RoofingContractor schema on homepage
Honeypot spam protection on all 3 forms
Inside the experience
Delivered platform outcomes
Nine service journeys cover replacement, repair, emergencies, commercial work, and exterior systems
Town-level pages match local roofing needs with the communities the business serves
